Graphics & Logosc

I often take on projects as a contract designer that require more illustration or logo design. I enjoy taking on these types of projects because it allows me to expand my creative skillset and broaden the type of work I do.

Logo design allows me to branch out and explore the essence of a brand and come to an understanding of what the brand represents.

Illustrations allow me to be creative, fun and speak to an audience I wouldn’t normally interact with

Practices

Graphic/Visual design, Illustration

Methods & Tools

Logo design, Character Design, Adobe Illustrator, Adobe Photoshop

Role

Designer

Date

Ongoing

GLADLY

Gladly is an app that allows others to share a smile to brighten other’s days. In the beginning the app name was unclear and I was tasked with brainstorming on different ideas for names as well as logos. Through this process the name “Gladly” was chosen. With feedback from the client of liking an icon as a logo, I iterated on several options for a Gladly icon. From here I created a high-fidelity logo based on the feedback of the last iterations. At this point I also created some brand guidelines for the app.

ZONE FITNESS

Zone Fitness is a personal training business. I was hired to create a company logo and a subsidiary logo that shows the different zones of working out. The inspiration for this logo was taken from a person running on a path.

JUMPROPE

Jumprope is a fitness app (found in my portfolio). I was commisioned to create a logo for the company/app. The ‘J’ is used alone for the app while the full logo is used for the business. The inspriation for the shape of the ‘J’ comes from the left half of the running man of the Zone Fitness logo (seen above) as this is commissioned from the same company.

WRKHOUSE

Wrkouse is a parent company of the Gladly app (seen above). I was asked to create a lofo for wrkhouse. Unfortunately, the project was axed after creating these sketches.

JUMPROPE JR

Jumprope Jr is intended to be the kids version of the Jumprope app found in my portfolio. For this project I was commissioned to do some illustrations for the app.